Exclusive Interview With Dutch DJ & Producer FRAME DJ

FRAME is widely known in the DJ sets of various top-tier DJ’s like Hardwell, Tiesto, David Guetta,Showtek, Laidback Luke, Blasterjaxx, Ummet Ozcan, Sick Individuals, Quintino and more. His track ‘Mercury’ (2-Dutch/Musical Madness) was premiered by Hardwell on the premier EDM radio show Hardwell On Air. Not much later, Hardwell premiered his own remix of Mercury, where the famed former nr.1 DJ mashed ‘Mercury’ with David Guetta’s ‘Would I Like To You’. Also, global superstar Tiesto supported FRAME’s new release ‘Booty Call’ on the exclusive radioshow ‘Club Life’, which was subsequently picked up by Hardwell and other A-list DJs. His recent release ‘G.A.N.G.’ together with Californian rappers ButlerBoyzz was supported by Blasterjaxx and featured in many Spotify playlists as a new hiphopXedm mashing centerpiece.

Frames Latest Release ‘Rock It’ with Stage-One has been making serious waves in the EDM Scene!

Listen to ‘Rock It’ on Spotify!

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EXCLUSIVE INTERVIEW

  • Tell us about that first track that put you on the map in the electronic scene and the journey since. How did you get started?

Hey guys, thanks for having me! I think the first release that put me on the map was Mercury, which was played a lot by Hardwell, and was also mashupped by him. Also, my mashup ‘Shake That Booty Bounce’ went viral and got over 12.000 downloads.

  • Tell us about your latest track ‘Rock It’ ft. Stage-One?

It’s the first of many releases I’m going to do with the very talented Stage-One. I really like experimenting with genres – with Rock It we combine EDM with Rap, Hiphop and even Rock music. While still including a banging drop that works in the club and a festival!

  • What single night out has been the most memorable for you as a DJ and producer?  

There is no question. This is the first night I arrived and DJed in Singapore. Straight out from the airport to a rooftop club where I played. After that – with a whole gang of friends into a partybus and into the Singapore nightlife – with our travel bags still with us (security at the clubs kept it near the entrances). Such an amazing night and totally over the top.

  • Tell us something we wouldn’t normally find out about you.

I love learning new things. I’m currently learning a lot about marketing and psychology, but I’m also into Geopolitics and stuff like that.

  • Give us the name of one track that never gets old for you no matter how many times you listen to it?

That would be the Lord of the Rings soundtrack.

  • What tours / residencies / upcoming events do you have in the pipeline that we mustn’t miss out on?

I’m planning to go back to tour in Asia next year! Also Brazil and Mexico might be in the pipeline. Ofcourse I’m also playing at my club residency in my hometown Maastricht.

  • Does your Dutch heritage have any influence on your EDM production style?

Yes, because here in the Netherlands the ‘EDM’ music industry is huge. You really need to push yourself hard to get a chance here as a producer, because there are so many talented producers. It’s also the reason why Dutch producers are held in such regard – they had to work so much harder in the first place because literally nobody cares if you are not absolutely amazing with your productions.

  • How do you get a track started? Tell us a bit about your production process. How long does it take you to complete a track on average, do you ever get writer’s block and who has been your favourite co-lab?

There are so many ways to start a track. I might do a Youtube tutorial video about this! It helps to get your mind in the right mood. I do the most creative work just before I go to sleep – that’s when your brain is ready for out-of-the-box thinking. Just go with the flow – uninterrupted – and don’t think – but feel.

Of course finishing a track is something entirely different. It can be take me between 4 tot 50 hours depending on the track. I also have a trick for finishing your music – and will also Youtube about it in the next months!

  • Latest track / EP? What are you working on currently? Tell us more!

Oh boy I don’t know where to start. I’m working with multiple talented rappers,  DJs and creatives. I am currently experimenting with Afrobeat and Brazilian EDM styles that are really fresh. Also got some Bigroom tracks and even some extremely dirty Moombahton. I will be releasing a new original track each month so be sure to follow me on my socials to catch all the amazing stuff coming out.

Of course I’m also not forgetting my DJ fanbase so preparing a new mashup pack for them!

  • Fan question – “The relationship between the audience and the DJ is crucial, and yet it seems to be a fragile one – how do you see the balance between giving the crowd what they want and treating them to something new?”

Aah, a DJ question! I’ve been DJing for so many years now and I even got your grandma to jump on EDM. It’s all a matter of giving the audience a good flow. Start with music they are familiar with but not the big bangers. Mix in some unknown tracks – do it fluently and in the same key and don’t have any break in the energy unless you really think it’s good. At some point you can go really go hard on an audience with all kinds of genres like Bigroom, Dubstep, Gangstarap, Drum & Bass, Hardstyle and more  because they are so warmed up and can take it. But it’s always a question of gauging your audience really closely and don’t go overboard. Anyways – it really feels good do drop some unknown hard banger on a mainstream audience who loves it.

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